App Idea to Launch Challenge
₱3,997one-time payment
Your goal: a working first version + a real launch. Sugdan nato.
Live group clinics Launch templates 30-day SWiS access
Target start: 3rd week of October 2026 · Tentative
FOR ASPIRING FILIPINO APP FOUNDERS
Build your app.
Launch to real users.
Naa kay idea? Build it with AI, with help from Kat & Degz.
Create your offer and invite your first users or clients.
“Then I was offered din for a collaboration project from a Leadership Coach”
ACTIVE BUILDER & DEVELOPER COMMUNITIES:
PAST WORK BY KAT & DEGZBuilt to launch.
Built to launch.
Built to sell.
Products, funnels and delivery systems from our own ventures and client work.
₱3.24M+Reported sales across 4 past programs
15Named products & client projects documented below
30–60%Reported client opt-in rates · from a 2% baseline
6–8%Reported client store conversion rates · from 1–4%
₱475,000Batch 1 sales
Good Diva Marketing
Opt-in pages, sales funnel and lead-nurture automation.
₱767,000First-launch gross · 2020
Top Dog Copywriter
Lead magnet, webinar, checkout and automated course access.
₱1,000,000First-launch gross · 2021
School of Strategist
Content Generator Formula funnel, enrollment and course delivery.
₱1,000,000+Program gross · through March 2021
SFE Mentorship
Launch funnels, payment integrations and a learning portal.
Historical sales reported in our portfolio—not audited figures. Our contribution: funnels, development, automation and delivery systems.
BUILT FROM SCRATCH BY KAT
EldenHR started with
EldenHR started with
one useful feature.
I built EldenHR for our own hiring, talent development and training. I shipped the assessment first—then kept building while real applicants were already using it.
- Ship the urgent part.Scenario-based assessments, with AI analysis and scoring to support our hiring evaluation. Email connected applicant records; no account needed yet.
- Build around real usage.Added sign-in, profiles, CVs, portfolios and video introductions while preserving the existing applicant data.
- Help people do real work.Added one-week onboarding and training, where new hires set up their tools and ship small projects our team can use.
“I don’t need to finish everything before shipping. I ship the part that solves the immediate problem first, see how people actually use it, then build the next layer around real usage and data.”— Kat Arbiz · EldenHR builder
A little more about the build
The assessment explores problem-solving, resourcefulness, creativity, teamwork and leadership. I kept the first version simple because account setup and cloud services were taking longer than the assessment itself.
Later came Google sign-in, password and magic-link access, uploads, Loom introductions, demo portfolios and flags for potentially AI-assisted answers. Our final evaluation determines who moves into onboarding and training.
Explore EldenHR ↗
ONE CLIENT · TOTAL INVESTMENT₱2.6M
Built from an internal need.
Now used in production and still improving.
What’s included in the totals?
Reported sales floor: ₱3,242,000+. ₱475,000 + ₱767,000 + ₱1,000,000 + over ₱1,000,000. These cover different programs and periods; SFE’s figure spans launches. Each program is counted once.
The 15 entries below are distinct products and client delivery projects, including websites and funnels. They are not a count of separate launch events. Repeat batches, page variants and unfinished builds are excluded.
- Good Diva Marketing ↗Program / course system
- Top Dog Copywriter ↗Program / course system
- School of Strategist ↗Program / course system
- SFE Mentorship ↗Program / course system
- Father and Son PH ↗Ecommerce website & funnels
- RD Morales ↗Webinar & offer funnels
- Debt Aid Consulting International ↗Website & lead-generation system
- Step Up To Care ↗Healthcare learning website
- Systemized Ops / Powerhouse OBM ↗Webinar registration funnel
- Scale With System CRM ↗Our commercial CRM · paying customers
- EldenHR ↗Hiring, onboarding & training · in production
- SB AI App ↗AI / PWA product · listed as sold
- SoulSync ↗AI journaling product
- PDF Compressor ↗Document utility
- Social Media Post Styler ↗Creator utility
Why the “+”? The sales total is a reported minimum. It excludes income clients haven’t shared, including revenue connected to internal tools. We may track opt-ins and conversion rates while a client’s separate sales pipeline and closed-sales figures remain private.
Our wider client work includes companies with reported valuations above US$30M. Company valuation is separate from sales generated by our projects. Past client results do not guarantee trainee sales, profit or return on investment.
Ready to work on your own offer? Sugdan nato.
See the build-to-launch path ↓
SOUND FAMILIAR?
Naa kay idea.
Naa kay idea.
What’s holding you back?
You want to build something useful. But getting started can feel like this:
01
Too many ideas. No clear start.
Daghan kaayog ideas. You keep adding features before choosing the one thing your first version should do.
02
You’re stuck on the build.
AI helped you start. Then something broke, and you weren’t sure how to fix it. Kinsa may pwede pangutan-on?
03
Will anyone use it?
You can spend weeks building without knowing who needs it. Sayang naman if you never ask real people to try it.
AUDIENCE CHECK
Is this challenge
Is this challenge
the right fit for you?
You don’t need to know everything. Basta willing ka mosulay and put the lessons into practice.
✓ FOR YOU IF
This could be for you.
-
Aspiring Filipino Founders & Builders
Naa kay problem nga gusto nimong sulbaron. You want to turn it into a useful app or small online business.
-
Freelancers, VAs & Agency Owners
You want to offer apps or automation to your clients. Naa na kay skills—let’s build on them.
-
Beginners & Non-Programmers
Bag-o pa ka sa coding? You’re welcome here. Learn to build with AI and check your work with guidance.
-
Ready to build and try things
You’re willing to make time to build, ask questions, and talk to potential users. Hinay-hinay lang, basta naay progress.
✕ NOT FOR YOU IF
A few things to know first.
-
Results take real work
Walang instant income. You’ll need to build, test with people, and improve your offer based on feedback.
-
You’ll need to practice
Watching is one part. Kinahanglan pud nimo sulayan. Set aside time to work on your own app or offer.
-
Keep your first version small
One useful feature is a good start. We’ll focus on something you can test, before adding more features. Gamay sa, then improve it.
YOUR LAUNCH ROADMAP
From “naa koy idea”
From “naa koy idea”
to “try my app.”
Choose it. Build it. Monetize it. Launch it. Makita nimo ang next step.
CLARIFY & SCOPE
01
Choose One Useful Idea
STAGE 01 · WITH KAT & DEGZ
- Name one person you can help.
- Choose a problem they want solved.
- Keep the first version small.
WHAT YOU’LL WORK ON:
Your one-page app plan and a clear offer
VIBE CODE WITH AI
02
Build Your Working Version
STAGE 02 · WITH KAT & DEGZ
- Turn your plan into clear AI instructions.
- Build and test the main flow.
- Bring blockers to the live clinics.
WHAT YOU’LL WORK ON:
A working first version for people to try
PRICE · PAYMENT · ACCESS
03
Monetize Your Offer
STAGE 03 · WITH KAT & DEGZ
- Define your price and what buyers receive.
- Connect checkout to product or service access.
- Test the payment-to-welcome journey.
WHAT YOU’LL WORK ON:
A paid offer and a tested purchase path
OFFER · INVITE · LEARN
04
Launch to Real People
STAGE 04 · WITH KAT & DEGZ
- Publish an offer with a clear next step.
- Invite 5–10 relevant people to try it.
- Record feedback and improve one thing.
WHAT YOU’LL WORK ON:
Your launch page, invitations, and feedback notes
Choose your first launch:Paid offerFree trialFirst Win Pilot
Dili pa ready maningil? Deliver for free to a real user or client, then document the process and results.
YOUR LAUNCH WORKSPACE
Know your next move.
Plan your offer. Mark your milestones. Track what real people do. Hinay-hinay, basta naay progress.
- 01 A clear first offer
- 02 Five launch milestones
- 03 Replies & users tracked
Your first action: answer four questions and draft an invitation.
Try the workspace preview ↗Your draft saves in your browser. No messages are sent.
FREE VIBE CODING & AI TRAINING
Watch how we build.
Watch how we build.
Then try it yourself.
Libre ni. Get a feel for the training before joining the Challenge.
WEEK 1 WORKSHOP
Foundations of AI Development
Foundations of AI Development and Intelligent Automation
Watch on YouTube ↗FROM OUR WORKSHOP COMMUNITY
Small wins. In their own words.
Actual comments from our workshops. Tap a screenshot to enlarge.
Ready to work on your own idea? Sugdan nato.
Explore the guided Challenge
WHAT YOU GET → WHAT IT HELPS YOU DO
Build it. Offer it.
Build it. Offer it.
Put it in front of people.
Each part helps you move toward one goal: a useful first version and a launch to real people.
INCLUDED IN YOUR CHALLENGE
YOUR NEXT STEP
1. Guided launch roadmap & video sessions
Build a first version
Choose one problem, build a small solution, and prepare it for real feedback.
2. Two 90-Minute Live Implementation & Q&A Clinics
Get unstuck
Na-stuck ka? Bring your build questions and work through them with Kat & Degz.
3. One offer & launch-page review
Sharpen your offer
Klarohon nato imong offer: who you help, what you offer, and how you explain it.
4. 12 Plug-and-Play Founder Launch Templates & SOPs
Invite your first users
Use app maps, interview questions, launch invitations, and feedback forms.
5. 30 Days of SWiS AI Launch Workspace Access
Plan with SWiS
Turn your audience notes into a clearer offer and launch message.
6. Replay library + 3 practice projects
Practice as you build
Balikan lang ang lessons. Practice building, then apply what you learn to your own idea.
YOUR LAUNCH PATH:
Build → Offer → Invite → Learn
GUIDED FOUNDING COHORT
YOUR ONE-TIME INVESTMENT:
No monthly subscription · Tentative October 2026 Cohort
₱3,997
one time only
Claim My Founder Spot — ₱3,997
Preview · Payment setup and final cohort details are being completed.
VERIFIED LEARNER & ATTENDEE REVIEWS
Taught by builders.
Taught by builders.
Validated by real results.
Hear from people who learned and worked with Kat through our trainings and internships. Sila mismo ang ni-share.
APPLIED THE LESSON
★★★★★
An event funnel. A collaboration invitation.
“I made my funnel for an event here in Korea … Then I was offered din for a collaboration project from a Leadership Coach”
Fannie May Villanueva
Webinar attendee · Scale With System
Verified review ↗
BEYOND BUILDING
★★★★★
Learning to market his own product.
“I also gained knowledge on how to market and promote my own product”
Rae John Carandang
AI Developer Intern · Elden Development
Verified review ↗
MORE WORDS FROM OUR STUDENTS & COLLABORATORS
★★★★★ 5.0 OUT OF 5 STARS
Facebook / Webinar
★★★★★
“The webinar is very informative and easy to understand. Kat made a step-by-step demo on the spot while explaining what each part is for. I’d definitely recommend them to anyone who wants their business or freelancing career to reach the next level.”
Fannie May Villanueva
Webinar attendee · Scale With System
LinkedIn / Technical growth
★★★★★
“The training under Kat completely transformed my development workflow and upgraded my technical skills. I gained immense confidence leveraging cutting-edge AI tools to accelerate system building, mastering clean version control with GitHub, and managing seamless production deployments.”
Minette Joy Lorzano
AI Developer Intern · Elden Development
LinkedIn / Leadership
★★★★★
“I’ve had the privilege of working alongside Kat, our Senior AI Developer, and she is an extraordinary leader and innovator. What sets her apart is not only her deep expertise in AI development but also her willingness to share knowledge—she mentors teammates and ensures everyone feels supported. She is truly an all-rounder.”
Byron Ong
Partner @ IndivMedia · AI Developer
LinkedIn / Mentorship
★★★★★
“Honestly one of the best learning experiences I’ve gone through. What made the biggest difference was the environment Kat built—it never felt like you had to be perfect. You could make mistakes, figure out what went wrong, and grow from it.”
Jayson Santoalla
AI Developer Intern · Elden Development
LinkedIn / Growth
★★★★★
“She has a way of making you feel seen and capable, even when you doubt yourself. Her patience and encouragement pushed me to go beyond what I thought I could do. It wasn’t just about learning tools—it was about growing as a person.”
Angeli Mae Gabuat
AI Developer Intern · Elden Development
Facebook / Development
★★★★★
“I learned a wide variety of modern development and AI tools that changed how I approach building and deploying web applications. This training didn’t just teach me skills; it shaped how I think as a developer.”
Jayvee Crujido
AI Developer Intern · Elden Development
LinkedIn / Industry practice
★★★★★
“I gained confidence in deployment, QA testing, and using AI tools like Gemini CLI—discovering platforms like Vercel, Railway, and Render. The OJT bridged the gap between academic knowledge and real-world industry practice.”
Angel Rein Latchica
AI Developer Intern · Elden Development
LinkedIn / Professional growth
★★★★★
“I gained valuable experience that helped me grow both personally and professionally—communication, adaptability, real-world workflows, and problem-solving. I learned to work under pressure while staying calm and focused.”
Rae John Carandang
AI Developer Intern · Elden Development
Facebook / Webinar
★★★★★
“Napaka-valuable po ng webinar, at napaka-approachable at friendly ng mga coaches. Talagang malaking tulong ang Scale With System—nakaka-save ng oras at nakaka-increase ng productivity. Salamat po, coach Kath!”
Ricky Lara
Webinar attendee · Scale With System
LinkedIn / Web development
★★★★★
“I learned valuable skills in modern web development, AI-assisted workflows, project organization, and documentation practices—gaining confidence developing and managing web applications in a structured, efficient way.”
Verastigue Arjohn
AI Developer Intern · Elden Development
Portfolio testimonials originally published on Kat’s personal portfolio ↗
CHOOSE YOUR PATH
Choose how you want
Choose how you want
to get started.
Gusto ka naay guidance? Join the Challenge. Prefer learning on your own? Start with the recordings.
External tools and hosting costs are separate. Activate SWiS within 30 days of purchase.
Replay materials: 12-month access. No guaranteed income or adoption—your success depends on your product, market, and execution.
Replay Library
Watch the lessons and try the practice projects at your own pace.
₱1,490
one time payment
- ✓ All 6 core workshop session recordings
- ✓ 3 complete practice codebases (SnapSpend, ExcelMate, BrightBill)
- ✓ 12-month access to training library
- ✕ No live clinics or implementation Q&A
- ✕ No 1-on-1 project scope or prototype review
- ✕ No SWiS workspace access
FOUNDING COHORT · RECOMMENDED
LIVE GUIDED CHALLENGE
App Idea to Launch Challenge
Build with guidance, get feedback, and prepare your first launch. Kauban nimo mi.
₱3,997
one time payment
- ✓ Guided App Idea to Launch Challenge
- ✓ Two 90-Minute Live Implementation Clinics with Kat & Degz
- ✓ One offer & launch-page review
- ✓ 12 Ready-to-Use Founder Launch Templates & SOPs
- ✓ 30 Days of SWiS AI Strategy Workspace Access
- ✓ Full Replay Library + 3 Practice Codebases
- ✓ First Win Pilot Launch & User Feedback Framework
MEET YOUR GUIDES
People who build.
People who build.
People who teach.
We’re Kat & Degz. Over the past several years, we’ve built production AI tools, trained dozens of developer interns, and helped Philippine creators automate their workflows.
Through Vibe Coding PH and Scale With System, we teach by building and trying things together. Dili kinahanglan kabalo ka sa tanan. Start with one useful idea—we’ll help you work through the next steps.
FREQUENTLY ASKED QUESTIONS
A few honest answers.
Naa pa kay pangutana? Here are a few things to know before joining.
Do I need to know how to code?
Hindi kailangan. If you can use a laptop and browser, you can start learning. We’ll guide you through building with AI and checking the code it creates.
Wala pa koy idea. Can I still join?
Oo, pwede kaayo. We’ll help you look for a problem in everyday work or life. You can follow a practice project while you decide what to build.
What is a First Win Pilot?
Start with one real user or client. Offer your app or service for free, document the process and results, and ask permission to share the case study. Libre sa, para makakuha ka og feedback from real use.
How does SWiS access work?
The ₱3,997 Challenge includes 30 days of SWiS access from activation. Use it to plan your audience, offer, and launch materials. Walang automatic renewal or recurring charge.
When does the Challenge start?
We’re aiming for the third week of October 2026. Tentative pa—the final dates will consider trainee availability. We’ll share the confirmed schedule before the cohort starts.
Are hosting and AI tool costs included?
Hosting and paid AI tools cost extra. Dili ni apil sa program fee. We’ll explain the tools your project needs and any costs before you choose a setup.
NOT READY TO ENROLL YET?
Map your first offer.
Map your first offer.
It’s 100% free.
One person. One problem. One small offer to test before spending a peso.
App Idea to Launch Challenge
₱3,997 · one time
Join Challenge ↗